It is a fruit that has fascinated us for centuries, featured in fairy tales, myths and even biblical episodes. Able to make a maiden fall into a deep sleep; to instill discord among the goddesses of Olympus; and to fascinate a woman so much that she loses the privilege of Eden. With this final little hint you will have well understood that we are talking about the Apple. A sweet and fiery red fruit, like passion, a mixture of fascination and perdition.

It is said that under every tale there is a hint of truth.
So, what are the true powers of Apple?

"An apple a day...

...keeps the doctor away!"
Although in the common imagination apples enjoy a bad reputation, this famous saying would seem to imply a beneficial, almost magical power to ward off ailments. And we have always wondered: where did it come from?

Apples are characterized by the presence of pectin, a soluble fiber that helps control cholesterol levels and regularize bowel function. Not only that, they provide a good supply of fiber, vitamins and minerals, and help control satiety. That explains the origin of the saying.

The Apple Queen.

There are so many varieties of apples in the world, varying in color, size and composition. But if we had to guess which variety is at the center of the stories we have been discussing, we would probably say the Annurca Apple. Native to Campania, reddish in color with yellow streaks, this apple has been the subject of a major study conducted by the University of Naples Federico II.

During the trial, Melannurca extract was administered to a group of people suffering from high cholesterol. Result: already after one month there was a 12.1 percent decrease in the levels of "bad" cholesterol and a 15.2 percent rise in "good" cholesterol. But this was not the only discovery! The University of Naples itself, in collaboration with the National Cancer Institute "Fondazione Pascale," found that Melannurca extract can prevent hair loss in patients undergoing chemotherapy treatment .

An apple of a thousand resources! That's why we decided to use its extract to devise two natural supplements: Hair Annurca, to increase density, caliber and keratin content in hair; and Cholesterol Apple, which reduces total cholesterol